• The Beta microphone range has several new additions specifically for drum and instrument applications that are now landing in the UK.
• The innovative Beta 181 with its characteristic lollipop-design and interchangeable head is suited for a huge variety of acoustic and amplified instruments. 
• Roger Lindsay renowned FOH tested out the new Beta 98A when on tour with the Pretenders.
• Roger has  also mixed FOH for many artists including Prince and Van Morrison. 
• The miniature cardiod Beta 98A/C is precision-engineered and provides a warm, natural sound.
• The Beta 98D/C incorporates a flexible gooseneck mount allowing for accurate placement on toms, snares and percussion instruments.
• The Shure A75M universal microphone mount is also included with the Beta 98AMP and will be available separately.
• The Beta 91A has a two-position contour switch for optimised sound signature depending on application.

"In many  applications where a large diaphragm side-address condenser might be a desirable, but impractical choice for live music, the Beta 181 offers a fresh solution. A full, rich, well-defined sound in a microphone that goes where many others can't. Impeccable performance in a neat versatile package."

"While trying the new Beta 98A prototypes on the last U.S. tour, I was delighted to discover that Shure has managed to retain the essential character of the original SM98, which became a benchmark for all drum mics, while also using the latest advances in design and technology to further improve a much loved model."

Roger Lindsay has worked with a wide variety of artists, from Frank Sinatra to Prince, George Michael and the Pretenders, from the Olympic Games through the NFL.

Download the full text press release Shure Expands Legendary Beta Microphone Range as PDF Version.

• New Shure Drum Mics

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

About Shure Distribution UK

Shure Distribution UK (SDUK) was acquired by Shure Incorporated in early 2003 and is a wholly owned subsidiary of Shure Inc. While Shure Inc focuses on the manufacturing, marketing and distribution of Shure products, SDUK is a multibrand distributor and embraces a number of additional brands in its portfolio in order to provide a full audio solution to its customers.

The SDUK portfolio includes products from Shure, QSC Audio, Radial, Sound Devices, Servoreeler, SKB, Phonic and Primacoustic. These additional brands handled by SDUK have been selected with care and represent the best products available in the field of Pro Audio.