• The Teenage Cancer Trust's 10th Anniversary extravaganza took place at the Royal Albert Hall over 10 days
• The star studded line up included Suade, Noel Gallagher, JLS, The Specials, Arctic Monkeys, The Who and Them Crooked Vultures
• The newly launched Shure PSM900 wireless personal monitoring system was used throughout the series of gigs
• Entec Sound and Light provided the PA for the whole event
• Entec Sound engineers were amazed how good the PSM900 sounded and how easy it was to setup and use
• Teenage Cancer Trust has raised over £8.7 million in the last ten years.

“We’d already heard demonstrations of Shure’s PSM900, and it was immediately obvious from the sound quality that we had to showcase them at the Teenage Cancer Trust shows,”.

“TCT gives us an opportunity to put new products to the test in fairly intense situations. And everybody that used the units at the TCT gigs was blown away, many commenting that the new CueMode feature is something that they had been waiting for someone to implement.”

“On a personal note, I’ve always been a fan of Shure products, and the addition of the PSM900 means that for me Shure’s wireless systems are now complete. Simply combine UHF-R [mics], PSM900 [monitoring] and their Wireless Workbench software for spectral planning for the whole event and I know I’m providing the absolute optimum quality for our clients, no matter what the event.”

Liam Halpin, Entec’s Audio Technical Manager and Crew Chief for TCT

“I had the pleasure of using Shure’s new PSM900 at TCT this year and was amazed at just how good they sounded."

“The setup of PSM900 was very easy using the scan function built-in to the packs. It immediately found clean spectrum and after I synced the info via infra-red back into the transmitters I was ready to go in no time."

“And CueMode is a revelation. I can monitor exactly what each artist is hearing on their frequency, not what my separate PFL pack is transmitting. I can also switch to any frequency I have programmed in at the touch of a button and I can listen to everyone from one pack!”

Magic, Entec’s on-site monitor engineer for TCT 2010

Download the full text press release "Shure chosen for Teenage Cancer Trust's 10th anniversary live extravaganza"  as PDF Version.

• PSM 900

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

About Shure Distribution UK

Shure Distribution UK (SDUK) was acquired by Shure Incorporated in early 2003 and is a wholly owned subsidiary of Shure Inc. While Shure Inc focuses on the manufacturing, marketing and distribution of Shure products, SDUK is a multibrand distributor and embraces a number of additional brands in its portfolio in order to provide a full audio solution to its customers.

The SDUK portfolio includes products from Shure, QSC Audio, Radial, Sound Devices, Servoreeler, SKB, Phonic and Primacoustic. These additional brands handled by SDUK have been selected with care and represent the best products available in the field of Pro Audio.