• The Who performed at the Superbowl XLIV halftime show using Shure gear
• In addition to a full stage of Shure microphones they also insisted on using 4 channels of the new PSM900 Personal Monitor System
• Monitor engineer, producer and band raved about the new PSM900
• Shure provided on site support 
• The gig went down a storm and was televised live to over 100 million people across the world.

“It’s really an incredible production. I mean, what’s really amazing is the stage set-up, which has to be put in place and assembled in minutes. And, everything working on the first go – sound, lights, and pyro. That’s quite a show in itself!”

“We had the chance to try PSM 900 prototypes on the (autumn 2009) Daltrey tour. Roger and I both think they sound incredible, and they have been absolutely flawless for us. So we were keen to use them for the Super Bowl.”

“Basically, CueMode lets me hear any monitor mix with a button-push. It saves me so much time and trouble, and really shows this system was designed for monitor engineers.”

“Basically, it was a rock solid performance with great sound…just what you would expect from The Who, and what The Who always expect – and get – from Shure.”

Simon Higgs, monitor engineer for The Who

“The Who have worked with Shure microphones for over 40 years. Getting ready for the Super Bowl, one thing I knew I could count on was that Shure wouldn’t let me down on Sunday night.”

“How live was that performance? There is an amazing amount of planning that goes into this. In fact, we were asked to record the medley live in the studio by January 1, so they could plan the timing on the pyro and other production elements. I can assure you that every instrument and microphone on stage was live. But the producers have backing tracks in place from our rehearsals last week, because you can’t risk losing a vocal. So the answer is, The Who played their Super Bowl show 100 percent live.”

Bob Pridden,  audio consultant/producer for The Who

“Normally, I would be quite hesitant to use any new product at an event like the Super Bowl, but the band really wanted to use them, so we gave it a try in rehearsals and found it to be rock solid. And since we had on-site technical support from Shure and James Stoffo, we went with the band’s request. And I’m happy to say everything went off without a hitch.”

Thomas Pesa, Monitor System Designer 

“This was my first time using the PSM 900 at a major event, and it performed flawlessly. I’d be happy to see this system on any of my shows as the go-to in-ear system.”

James Stoffo, Entertainment RF Engineer

Download the full text press release "The Who Rock Super Bowl XLIV with Shure"  as PDF Version.

• PSM 900

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

About Shure Distribution UK

Shure Distribution UK (SDUK) was acquired by Shure Incorporated in early 2003 and is a wholly owned subsidiary of Shure Inc. While Shure Inc focuses on the manufacturing, marketing and distribution of Shure products, SDUK is a multibrand distributor and embraces a number of additional brands in its portfolio in order to provide a full audio solution to its customers.

The SDUK portfolio includes products from Shure, QSC Audio, Radial, Sound Devices, Servoreeler, SKB, Phonic and Primacoustic. These additional brands handled by SDUK have been selected with care and represent the best products available in the field of Pro Audio.